What is a PunchOut Catalog and How Does it Work?

What is a PunchOut Catalog and How Does it Work?

As an organization scales, process inefficiencies can grow in turn – often exponentially. Left unchecked, unstreamlined processes can quickly translate into lost time and money. Though the procurement function is often underappreciated as a lever for unlocking savings, technology such as PunchOut Catalogs can help deliver significant value.

PunchOut Catalogs integrate seamlessly with your procure-to-pay software of choice, enabling employees to purchase directly from preferred vendors. As we’ll see in this post, this technology is helping organizations in virtually every industry eliminate error-prone data entry work, accelerate their requesting workflows, and unlock savings via bulk discounts.

What is a PunchOut Catalog?

A PunchOut Catalog, also known as a PunchOut Website or PunchOut Marketplace, is an e-commerce integration method used in B2B procurement. Unlike traditional e-commerce websites, where a shopper visits the supplier’s site separately to browse and place orders, a PunchOut Catalog integrates the buying process into the organization’s procurement system, making it more seamless and efficient. The integration is typically achieved using protocols like cXML (commerce eXtensible Markup Language).

In short, PunchOut Catalog integrations allow requesters to browse supplier e-commerce websites and marketplaces (such as Amazon, Staples, and Home Depot) and add items to a request for order. Once these orders are approved, the items will be purchased and shipped by the PunchOut Supplier, with no added steps.

How does a PunchOut Catalog work?


When a requester initiates an Order Request for a specific supplier, they are redirected to that supplier’s PunchOut Catalog. The PunchOut Catalog provides a familiar shopping experience to the buyer, allowing them to browse products, view details, and add items to their shopping cart. As the buyer selects items, the data is synchronized with their procurement systems in real time, eliminating the need to copy and paste item details.

Approval & Purchase

Once the buyer has finished selecting items, they can then submit their request for approval. The order request page will then be populated with the details of the items the requester has added, removing the need for manual, error-prone data entry. Once approved via their pre-determined approval routing workflows, a Purchase Order is generated and items are automatically purchased.


The supplier receives the order information and proceeds with order fulfillment and shipping. Once the items are received, team members can then leverage the receiving module in their procurement platform to gain insights into what was delivered, who received it, and when.

What are the benefits of using a PunchOut Catalog?

The PunchOut Catalog integration offers several benefits, such as streamlining the procurement process, reducing manual data entry errors, and leveraging negotiated pricing or contract terms directly within the buyer’s system. It eliminates the need for buyers to visit separate supplier websites, log in multiple times, and manually transfer information, making the purchasing process more efficient and accurate.

Buyer benefits:

  • Streamlined procurement process:

    PunchOut Catalogs integrate with the buyer’s procurement system, enabling a seamless purchasing experience. Buyers can access supplier catalogs, browse products, and place orders without leaving their procurement platform.

  • Real-time catalog updates:

    Buyers see accurate pricing, availability, and product information in real-time. This ensures that they always have up-to-date information while making purchasing decisions.

  • Improved accuracy:

    PunchOut Catalogs eliminate manual data entry errors, as product selections and order details are automatically synchronized between the buyer’s procurement systems and the supplier’s catalog.

  • Leveraging negotiated pricing:

    Buyers can take advantage of negotiated pricing agreements or contract terms directly within their procurement system. The PunchOut Catalog reflects the agreed-upon pricing, ensuring consistency and facilitating adherence to contract terms.

Supplier benefits:

  • Enhanced customer experience:

    Offering a PunchOut Catalog improves the buying experience for customers. By integrating with the buyer’s procurement system, suppliers make it easier for customers to access their catalogs, browse products, and place orders, resulting in a more seamless and convenient purchasing process.

  • Increased sales opportunities:

    PunchOut Catalogs can help suppliers capture more sales by simplifying the buying process for customers. The integration eliminates barriers, such as manual data entry or the need to navigate separate websites, making it more likely for customers to complete their purchases.

  • Efficient order management:

    The integration between the supplier’s PunchOut Catalog and the buyer’s procurement systems streamlines the order management process. Purchase requisitions or orders are automatically transmitted to the supplier’s system, reducing the need for manual order processing and improving order accuracy.

  • Better visibility and analytics:

    PunchOut Catalogs provide suppliers with valuable insights into customer behavior, purchase patterns, and product preferences. Suppliers can gather data on customer interactions within the PunchOut Catalog, helping them identify trends, optimize their offerings, and make informed business decisions.

Which industries commonly use PunchOut Catalogs?

Any organization that must procure goods and services to empower its team members can benefit from PunchOut integrations. Here are some industries that commonly use PunchOut Catalogs:

  1. Healthcare and Medical Supplies:

    The healthcare industry often relies on PunchOut Catalogs for procuring medical supplies, equipment, pharmaceuticals, and other healthcare-related products. Hospitals, clinics, and healthcare organizations integrate PunchOut Catalogs with their procurement systems to streamline the purchase of necessary supplies while ensuring compliance with specific regulations and contract pricing.

  1. Manufacturing and Industrial:

    Manufacturing and industrial sectors frequently employ PunchOut Catalogs to streamline procurement processes for raw materials, machinery, equipment, spare parts, and other industrial supplies. PunchOut Catalog integration allows manufacturers to access the catalogs of their trusted suppliers directly from their procurement systems, facilitating efficient sourcing and procurement operations.

  2. Information Technology (IT) and Software:

    IT companies and organizations often utilize PunchOut Catalogs for procuring hardware, software, IT services, and other technology-related products. PunchOut integration enables seamless access to the catalogs of IT suppliers, ensuring accurate product information, pricing, and configuration options directly within the procurement systems used by IT teams.

  3. Government and Public Sector:

    PunchOut Catalogs are commonly adopted in government agencies and public sector organizations. These entities often have strict procurement procedures and contract compliance requirements. PunchOut Catalogs help streamline the purchasing of goods and services, ensuring transparency, adherence to established contracts, and efficient procurement processes.

  4. Education and Higher Education:

    Educational institutions, such as schools, colleges, and universities, utilize PunchOut Catalogs for procuring educational resources, textbooks, laboratory equipment, and other supplies needed for academic purposes. PunchOut integration simplifies the procurement process for educational staff, allowing them to access catalogs and place orders directly within their e-procurement systems.

  5. Hospitality and Food Services:

    The hospitality industry, including hotels, restaurants, and catering services, relies on PunchOut Catalogs for procuring food and beverage products, kitchen supplies, furniture, and other hospitality-related items. PunchOut integration enables seamless ordering of products from suppliers, ensuring accurate pricing, real-time inventory updates, and efficient order management.

  6. Construction and Building Materials:

    In the construction industry, PunchOut Catalogs are commonly used to streamline the procurement of building materials, construction equipment, tools, and related supplies. PunchOut integration allows construction companies and contractors to access catalogs of suppliers, view product specifications, compare pricing, and place orders directly from their procurement systems.

  7. Office Supplies and Stationery:

    Many businesses and organizations across various industries leverage PunchOut Catalogs for procuring office supplies, stationery, furniture, and other workplace essentials. PunchOut integration enables employees to access supplier catalogs within their e-procurement systems, simplifying the ordering process and ensuring consistency in pricing and product availability.

While these industries commonly use PunchOut Catalogs, the applicability of this procurement method is not limited to these sectors. PunchOut Catalogs can be beneficial in any industry that engages in B2B transactions and seeks to optimize its procurement processes, improve efficiency, and maintain control over purchasing activities.

Can a PunchOut Catalog support multiple suppliers?

One of the advantages of using PunchOuts is the ability to consolidate catalogs from multiple suppliers into a single interface within the buyer’s procurement system. This allows buyers to access and compare products and offerings from different suppliers without the need to navigate multiple websites or systems.

By supporting multiple suppliers, a PunchOut Catalog provides buyers with a centralized and efficient procurement experience. It enables easy comparison of products, pricing, and terms from different suppliers, streamlines the purchasing process, and helps organizations manage their procurement relationships effectively. Additionally, suppliers benefit from increased visibility and access to a broader customer base through the integration of their PunchOut Catalog with the buyer’s procurement system.

Can a PunchOut Catalog support custom pricing or negotiated contracts?

Yes, a PunchOut Catalog can support custom pricing or negotiated contracts. One of the key advantages of using a PunchOut Catalog is the ability to provide buyers with personalized pricing based on their specific agreements or negotiated contracts with suppliers. This feature allows for a more tailored and efficient procurement process. Here’s how it typically works:

  1. Contract configuration:

    The supplier configures the PunchOut Catalog to include pricing tiers or customized pricing rules based on the buyer’s negotiated contracts or specific pricing agreements. This can involve setting up contract-specific pricing for individual products or categories.

  2. Authentication and user identification:

    When the buyer accesses the PunchOut Catalog through their procurement system, they are authenticated and identified by their unique credentials. This enables the PunchOut Catalog to recognize the buyer and apply the appropriate pricing based on their contractual terms.

  3. Custom pricing display:

    As the buyer navigates through the PunchOut Catalog and selects items, the customized pricing associated with their negotiated contracts or agreements is displayed. The buyer can see the specific prices they are eligible for, taking into account any volume discounts, special pricing arrangements, or contract-specific terms.

  4. Real-time pricing updates:

    The PunchOut Catalog ensures that the displayed pricing remains up to date and reflects any changes or updates to the negotiated contracts or pricing agreements. This ensures accuracy and avoids discrepancies between the negotiated pricing and the prices displayed within the catalog.

  5. Purchase requisition generation:

    When the buyer adds items to their shopping cart within the PunchOut Catalog, the procurement systems captures the customized pricing information associated with the selected products. This information is then used to generate accurate purchase requisitions or purchase orders, reflecting the negotiated pricing and terms.

By supporting custom pricing or negotiated contracts, it enables buyers to leverage their negotiated contracts and obtain the most favorable pricing based on their specific agreements, leading to cost savings and improved procurement outcomes.

Streamline purchasing with PunchOut Catalogs

Implementing a PunchOut Catalog can transform the procurement process by seamlessly integrating suppliers’ catalogs with the buyer’s procurement system. The benefits are clear: streamlined purchasing, real-time data synchronization, customized pricing, and improved collaboration with suppliers.

With a PunchOut Catalog, businesses can enhance efficiency, reduce manual errors, and gain better visibility into their procurement activities. By embracing this technology and leveraging its capabilities, businesses can unlock a world of procurement possibilities, fostering stronger relationships with suppliers and ultimately driving success in the competitive marketplace.

Shave hours of manual reconciliation work off your purchasing workflows

Community Youth Ministries saw the benefits of PunchOut Catalogs first-hand – and in record time.

After a seamless and speedy implementation process with Procurify (just two weeks!), CYM quickly saw an improvement in their overall purchasing efficiency. Today, CYM credits Procurify’s Amazon PunchOut with shaving hours of manual reconciliation work off their Amazon purchasing workflows.

Learn more about Procurify PunchOut Catalog

Procurify PunchOuts integrate with your favorite suppliers PunchOut catalog to streamline the way you purchase from them.